Sales leadership for consumer brands.

MJA Advisory is the consulting practice of Matt Anselmo. I’ve spent 23 years in CPG sales, the last ten leading sales teams across every major retail channel, in Fortune 500, private equity-backed and entrepreneurial companies. I help consumer brands build scalable sales teams, strengthen retail partnerships and lead through growth, acquisition and change.

I led sales at Bloom Nutrition as Senior Vice President through its acquisition by Nutrabolt, and at Quest Nutrition helped integrate sales planning, trade marketing and category management through its $1B acquisition by Simply Good Foods. I began my career with ten years at Procter & Gamble.

I’ve called directly on more than 70 retailers and distributors, including Target, Costco, Walmart, Kroger, Albertsons and Walgreens, and I’ve built, onboarded and led national broker networks for four brands, turning brokers into a true extension of the sales team.

Procter & Gamble · Henkel · Coca-Cola · Quest Nutrition · Whisps · Built Bar · Bloom Nutrition